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Shifting corporate social responsibility to corporate social opportunity through creating shared value
| Content Provider | Semantic Scholar |
|---|---|
| Author | Parc, Jimmyn |
| Copyright Year | 2019 |
| Abstract | Seoul Business School, Seoul School of Integrated Sciences & Technologies and Graduate School of International Studies (GSIS), Seoul National University, Seoul, South Korea Paris School of International Affairs (PSIA), Sciences Po Paris, France and EU Center, Graduate School of International Studies (GSIS), Seoul National University, Seoul, South Korea Correspondence Jimmyn Parc, Paris School of International Affairs (PSIA), Sciences Po Paris, 27, rue SaintGuillaume 75337, Paris cedex 07, France. Email: jimmynparc@gmail.com Abstract Contributing to society is not simply a charitable gesture but can be a value creating activity when utilized with an appropriate strategy. Companies should attempt to move from “good corporation” to “smart corporation.” Society should also recognize that corporations are the organizations that create values in collaboration rather than just offering away some of their profits to society. When both corporations and society realize this mutually beneficial role, we can develop a virtuous cycle of increasing the benefits for both corporations and society. |
| Starting Page | 115 |
| Ending Page | 122 |
| Page Count | 8 |
| File Format | PDF HTM / HTML |
| DOI | 10.1002/jsc.2252 |
| Volume Number | 28 |
| Alternate Webpage(s) | https://ecipe.org/wp-content/uploads/2017/10/Moon-Parc-2019-CSR-CSV-and-CSO.pdf |
| Alternate Webpage(s) | https://doi.org/10.1002/jsc.2252 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
