NDLI: Location based advertisement publishing by using Wi-Fi and QR codes

Content Provider	IEEE Xplore Digital Library
Author	Virulkar, P. Bhute, A.
Copyright Year	2015
Description	Author affiliation: Dept. of Inf. Technol., Sinhgad Coll. of Eng., Pune, India (Virulkar, P.; Bhute, A.)
Abstract	Advertisements are used to attract users and for providing discounts. Many of them use text messages, posters for this purpose. Advertisement on mobile devices is need for the current scenario. In this paper, vendors are not only allowed to edit advertisement but to publish the advertisement to users according to the interest of customer. This is an effective technique as digital advertisement in large commercial malls can be done with low cost. For reaching broad range of target Wi-Fi is used as vendors publish advertisement on customer's mobile phones according to their interest. For finding location of vendors and getting more information regarding deals without any extra efforts QR codes are used which becomes easier for vendors to attract customers by digital advertisement. It also becomes the time saving activity for customers by getting all the deals and locations of vendors without any extra cost by scanning QR codes on their mobile phones. For publishing advertisement to the customers this system is useful for vendors which incurs low cost. And for customers the use of android application was efficient for them to shop with ease and find location of vendors by tracking them. After vising and interviewing vendors and customers they have positive response for adopting the mobile advertisement application and the advertisement display time is also low as devices connected to the access point which has very low cost as compared to the current advertisement system.
Starting Page	1316
Ending Page	1321
File Size	2499188
Page Count	6
File Format	PDF
e-ISBN	9781467379106
DOI	10.1109/ICGCIoT.2015.7380670
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-10-08
Publisher Place	India
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Publishing Mobile advertisement Mobile communication QR code Servers IEEE 802.11 Standard Smart phones Location tracking Global Positioning System
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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