NDLI: Analysis of Mobile Opportunistic Commerce Value Chain

Content Provider	IEEE Xplore Digital Library
Author	Li Pucong Zhong Yuansheng Zhu Wenqiang
Copyright Year	2015
Description	Author affiliation: Sch. of Software & Commun. Eng., Jiangxi Univ. of Finance & Econ., Nanchang, China (Li Pucong; Zhong Yuansheng; Zhu Wenqiang)
Abstract	Mobile Opportunistic Commerce (MOC) is a new mobile commerce mode, its essence is a kind of information service mode based on location service, it saves time cost and path cost for the users by providing opportunity commerce information, and forms the opportunity benefits. By users paying for these information services, the values are delivered between the participating entities of the MOC. Based on the analysis of the meaning and character of the MOC, the article analyses the participating entities and the income and spending patterns between the main entities of the MOC, and gives the industrial value chain model of the MOC. In the end, taking gas station recommendation service for instance, it illustrates the value formation and delivery process of the MOC by using the value chain model proposed, and tests the rationality of the value chain. The result indicates the value chain presented in this article is rational.
Sponsorship	Tongji Univ.
Starting Page	132
Ending Page	136
File Size	911409
Page Count	5
File Format	PDF
e-ISBN	9781467368506
DOI	10.1109/ICISCE.2015.37
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-04-24
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Industries Information services Value chain Mobile communication Mobile opportunistic commerce Software Income and spending patterns Petroleum Business Vehicles
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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