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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Horng-Jinh Chang Chih-Ming Hsieh Feng-Mei Yang |
| Copyright Year | 2015 |
| Description | Author affiliation: Dept. of Manage., Sci. Tamkang Univ., New Taipei, Taiwan (Horng-Jinh Chang; Chih-Ming Hsieh; Feng-Mei Yang) |
| Abstract | Retail chains in China have been booming in the past 5 years, particularly for small 100 ft2 stores. This study focus on evaluating the location of small chain stores, including 5 major concerns regarding site selection: (a) stream of people, (b) group of stores, (c) location characteristics, (d) store space, and (e) rent proportional to sales. We divided these categories into 9 major factors for store evaluation: (a) area residents, (b) crowd flow rate in front of a store, (c) target customer number within a 1, 500 m radius, (d) complementary stores within 30 m, (e) exclusive stores within 20 m, (f) suitable location, (g) unsuitable location, (h) usable store space, and (i) ratio between rent and sales amount. This research tests our evaluation model using the multifactor line regression method. The proven approach provides the retailer with a fast and reliable store site-selection method to acquire a profitable new store. |
| Sponsorship | Tongji Univ. |
| Starting Page | 96 |
| Ending Page | 99 |
| File Size | 157937 |
| Page Count | 4 |
| File Format | |
| e-ISBN | 9781467368506 |
| DOI | 10.1109/ICISCE.2015.30 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2015-04-24 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Economics Location selection Correlation Sociology Medical services Consumer orientation Linear programming Mathematical model Component Business Chain store |
| Content Type | Text |
| Resource Type | Article |
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