NDLI: Generalized Innovation Diffusion Modeling & Weighted Criteria Based Ranking

Content Provider	IEEE Xplore Digital Library
Author	Anand, Adarsh Kapur, P.K. Agarwal, Mohini Aggrawal, Deepti
Copyright Year	2014
Description	Author affiliation: Amity University, Noida, Uttar Pradesh, India (Kapur, P.K.) \|\| Department of Operational Research, University of Delhi, 110007, India (Anand, Adarsh; Agarwal, Mohini; Aggrawal, Deepti)
Abstract	Research in the field of innovation diffusion has been based on modeling and understanding the differing behavior of adopters in marketplace. The acceptance of innovation depends upon how the information about the product has diffused in the social system. During product's life cycle, adoption of the product takes place in the following manner; first the information about the product reaches the potential buyers and then from informed buyers the adoption takes place. First process can be termed as Product Awareness Process (PAWP) and the later one can be termed as Product Adoption Process (PADP). In this paper, we propose a generalized approach for innovation diffusion modeling that takes care of product awareness process and product adoption process as two separate scenarios (studied jointly) before the product is eventually bought by the user. Convolution of probability distribution function has been used to make the distinction between two processes. Furthermore, a set of five comparison criteria have been formulated and each criteria has been assigned different weights to rank the proposed models. Validation is done on two different consumer durables and results show that the weighted criteria approach is a very capable methodology for models comparison.
Starting Page	1
Ending Page	6
File Size	277295
Page Count	6
File Format	PDF
ISBN	9781479968954
e-ISBN	9781479968961
DOI	10.1109/ICRITO.2014.7014705
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-10-08
Publisher Place	India
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Computational modeling Diffusion processes Product Awareness Process Awareness Predictive models Innovation Diffusion Modeling Product Adoption Process Equations Convolution Data models Mathematical model Adoption
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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