NDLI: Modeling adoption process based on awareness and motivation of consumers

Content Provider	IEEE Xplore Digital Library
Author	Anand, Adarsh Singh, Ompal Agarwal, Mohini Aggarwal, Richie
Copyright Year	2014
Description	Author affiliation: Department of Operational Research, University of Delhi, 110007, India (Anand, Adarsh; Singh, Ompal; Agarwal, Mohini; Aggarwal, Richie)
Abstract	The existing product development environment has been changing into new development paradigms at a tremendous rate. This requires firms to be more market driven and conscious for successfully bringing an innovation in the market. Innovation acts as a key carrier of success for any organization, when an innovation is accepted to its full extent and is used by the potential adopters, it is termed as successful innovation. An understanding of adoption process helps developers to promote their product more proficiently. The adoption process is a sequence of stages before a potential adopter goes for its purchase. Thus an innovation has to undergo different stages of adoption before it is finally adopted by the consumers; this differentiation forms the main aspect of the paper. Here we have considered adoption as a three stage process in which firstly people become aware of an innovation then, some are positively motivated, and from them the adoption takes place. The three stages have been classified as Product Awareness, Positive Motivation and the Eventual Adoption. The new modeling framework is analyzed on different consumer durables and inferences are quite astonishing.
Starting Page	1
Ending Page	6
File Size	215397
Page Count	6
File Format	PDF
ISBN	9781479968954
e-ISBN	9781479968961
DOI	10.1109/ICRITO.2014.7014701
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-10-08
Publisher Place	India
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technological innovation Analytical models Innovation Motivation Sociology Diffusion processes Awareness Mathematical model IP networks Diffusion Statistics Adoption
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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