NDLI: Evaluation of the di.me trust metric in CRM settings

Content Provider	IEEE Xplore Digital Library
Author	Wrobel, S. Heupel, M. Thiel, S.
Copyright Year	2013
Description	Author affiliation: Fraunhofer IAO, Stuttgart, Germany (Thiel, S.) \|\| CAS Software AG Karlsruhe, Karlsruhe, Germany (Wrobel, S.) \|\| Univ. of Siegen, Siegen, Germany (Heupel, M.)
Abstract	The use and disclosure of personal information is a recognisable trend in modern information society. The integration and aggregation of such information introduces potentially critical privacy issues, like unintended information disclosure. The European research project digital.me is focused on the development of a tool empowering users to keep track of disclosed information by offering an intelligent UI and smart trust and privacy advisory. A user-centric trust metric has been developed as a central technique and is being utilised in order to give privacy advisory to users sharing sensitive information. Besides giving those advisory in private context, this functionality is being used in a business scenario, where the di.me platform is connected to a Customer Relationship Management (CRM) tool. In this context, the trust metric was validated against three mediating conditions for technology acceptance: utility, usability and privacy concerns. Field trials involving 447 CRM operators showed positive results for all three conditions.
Sponsorship	IEEE UK & Ireland Sect.
Starting Page	132
Ending Page	136
File Size	151925
Page Count	5
File Format	PDF
e-ISBN	9781479929757
DOI	10.1109/FGCT.2013.6767213
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-11-12
Publisher Place	UK
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Measurement Context Privacy Customer relationship management Prototypes Privacy advisory Usability Trust CRM
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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