NDLI: Customer Relationship Management (CRM) in insurance companies

Content Provider	IEEE Xplore Digital Library
Author	Cui Wenjing Cui Wenyi
Copyright Year	2012
Description	Author affiliation: School of Insurance, Southwestern University of Finance and Economics, Cheng Du, China (Cui Wenyi) \|\| School of Economics and Trade, Shijiazhuang University Of Economics, China (Cui Wenjing)
Abstract	Currently, most domestic insurance companies have begun to pay attention to CRM, but mostly in the primitive exploration and practice stage. These explorations and practices generate some problems while achieving preliminary results; the vertical application differentiation of current CRM system in the insurance company has appeared little by little and the program promotion in many companies have been weakened and even left aside. For finding out the crux of problem, how to introduce the effective CRM system sustainable in upgrading under the prerequisite of taking into full account the operation characteristics and the conventional management modes in the domestic insurance industry appears to be particularly important.
Starting Page	332
Ending Page	335
File Size	129301
Page Count	4
File Format	PDF
ISBN	9781467319324
e-ISBN	9781467319317
DOI	10.1109/ICIII.2012.6339985
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-10-20
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Customer relationship management Shortages Companies Insurance company Proposal CRM
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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