NDLI: Attraction and Action: User Types for Blending Aesthetical and Functional Design

Content Provider	IEEE Xplore Digital Library
Author	Lin, T.S.
Copyright Year	2013
Description	Author affiliation: Ind. & Commercial Design, Nat. Taiwan Univ. of Sci. & Technol., Taipei, Taiwan (Lin, T.S.)
Abstract	Visual-information design is capable not only of delivering messages to its viewers, but also of enhancing services that structure and represent concepts. This approach is a way to merge aesthetics and functionality into one design practice for fully meeting users' needs and satisfactions. From this design perspective, information that people will visualize should be accessible and understandable. Information satisfying these two criteria would have meaningful content that is self-explanatory enough to spark users' interest in seeing the information, to complement users' ability to understand it, and possibly to inspire the users further. That how to make the visual-information to be qualified falls not only onto the real practices, onto the general design theory that serves to enhance the visual-friendly nature of content for users, but also onto the understanding targeted users. Understanding your targeted users is the backbone of design processes from the very beginning to the end. This article addresses the preliminary stage in a robotic service and marketing experiment, where as to understand users' experience from their outer indication (behavior and reaction) and inner gain (information learned and perception). With visualization processes, information design solution, and Kolb's Learning Style, we defined (a) goal-oriented, (b) pioneer, (c) observer, and (d) risk-taker four user types. Those definitions and discussions provide important references for visual strategy development. As design rests on the processes of problem solving, user study rests on the processes of observing and understanding users for their needs, expectations and satisfactions. Aside from the information-design and commercial-design theories that can guide designers to ensure the representations are usable, legible and understandable, the user study can fill the gap in the theory and practice. It can also avoid the ambiguity of design details for sparking users' interest in access the interface and for inspiring them to activate further interaction.
Starting Page	119
Ending Page	122
File Size	146013
Page Count	4
File Format	PDF
ISBN	9780769549859
DOI	10.1109/ICSSI.2013.32
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-05-29
Publisher Place	Taiwan
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Visualization Abstracts Observers Concrete User experience Interface design Design theory Sparks Problem-solving Visual-information design Robots
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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