NDLI: Developing a Design Process for Cross-Media Productions in Cultural Services: A View of Value Migration

Content Provider	IEEE Xplore Digital Library
Author	Chi-Yu Chang Chia-Han Yang
Copyright Year	2013
Description	Author affiliation: Inst. of Creative Ind. Design, Nat. Cheng Kung Univ., Tainan, Taiwan (Chi-Yu Chang; Chia-Han Yang)
Abstract	This research aims to explore how the consumers verify the value of cross-media production and how the producers develop a design process through cross-media production based on the consumer's valuation. With this perspective, this research constructs a two-step research design. Firstly, a value measurement model is built for novel, musical and movie. With this model, this research uses the Analytic Hierarchy Process (AHP) and conducts an expert questionnaire survey to experiment the key value of consumers for each novel, musical and movie. The findings show the key value of these three creations and reveal that the major three gaps in value migration for consumers are sense, aesthetic, and historical value in turn for the cross-media production from novel to musical. As for cross-media production from musical to movie, the major three gaps in value migration for consumers are emotional value, marketing activities, and epistemic value in turn. This research also uses "The Phantom of the Opera" as a case study to see how these key values are implemented cross novel to musical and cross musical to movie, and also implements it to the cultural product design model.
Starting Page	13
Ending Page	20
File Size	248161
Page Count	8
File Format	PDF
ISBN	9780769549859
DOI	10.1109/ICSSI.2013.13
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-05-29
Publisher Place	Taiwan
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Design process Cultural product design Films Phantoms Production Media Motion pictures Product design Value migration Cultural differences Cross-media
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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