NDLI: Social media adoption model for smart entrepreneur

Content Provider	IEEE Xplore Digital Library
Author	Cestyakara, A. Surendro, K.
Copyright Year	2013
Description	Author affiliation: Sch. of Electr. Eng. & Inf., Bandung Inst. of Technol., Bandung, Indonesia (Cestyakara, A.; Surendro, K.)
Abstract	The explosion of emerging startup company in business area cause a high competition to meet customers' need and become suprime. On the other hand, align with the development of ICT, customers who face the flood information still have an eager to be listened. Therefore, business starters must wisely plans their strategies in choosing and using those technologies to fulfill their needs. This paper focuses on social media as one of the major tool in community engagement, also increase the number of product selling. The main question is how each factor in startup company can affect the social media adoption model as a strategic innovation in their company. Theoretically, this paper explores some literatures that are related to technology adoption, social media, and startup company as smart entrepreneur. We also prepare an analysis about some factors to support our recommendation regarding to this issue. Furthermore, we suggest a social media adoption model as our contribution to startup company towards smart entrepreneur for a progressive business climate.
Sponsorship	IEEE Indonesia Sect.
Starting Page	1
Ending Page	7
File Size	569770
Page Count	7
File Format	PDF
ISBN	9781479901432
e-ISBN	9781479901456
DOI	10.1109/ICTSS.2013.6588080
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-06-13
Publisher Place	Indonesia
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technology adoption Technological innovation Smart entrepreneur Web 2.0 Blogs Social media Companies Media Startup company Adopters category
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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