NDLI: Trusted computing method research of integration reputation with context in e-commerce

Content Provider	IEEE Xplore Digital Library
Author	Yuanyuan Jin Laizhong Cui Xiaogang Peng Nan Lu
Copyright Year	2013
Description	Author affiliation: Sch. of Comput. & Software, Shenzhen Univ., Shenzhen, China (Yuanyuan Jin; Laizhong Cui; Xiaogang Peng; Nan Lu)
Abstract	With the rapid development of e-commerce. The lack of trust has become one of the main hindrances in the development of e-commerce. Building trust relationships between buyers and sellers in e-commerce therefore turns out to be an important issue. This paper investigates the status of trust computing research and presents some basic framework and trust computing methods within different types of trust models. Analysis of these models are also provided. Most of these models compute a trust value of a seller from direct experience and recommendations from buyers with the same purchases which based on the past transactions. Yet this trust value is static and cannot provide instance relationship with a new transaction. Trust value calculated from either direct experience or recommendations is different in different contexts, which should join the effect of the context when computing trust value. In the paper, we also give an overview of trusted computing method research of integration reputation with context in e-commerce, which introduce the context into direct trust and recommendation trust in order to provide more object trust result 1 for a new potential transaction. Also build an initial trustworthiness based on capability for new or no Support by Shenzhen, key project of technology basic research under Grant No.JC201104210050A transactions seller.
Starting Page	188
Ending Page	194
File Size	575112
Page Count	7
File Format	PDF
ISBN	9781908320131
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-06-24
Publisher Place	Canada
Access Restriction	Subscribed
Rights Holder	Infonomics Society
Subject Keyword	Context Handheld computers Scalability E-commerce Reputation Trust
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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