NDLI: Benefit Realization Framework for Enabling Service Innovation: Thailand's Dairy Industry Case Study

Content Provider	IEEE Xplore Digital Library
Author	Khampachua, T. Wisitpongphan, N.
Copyright Year	2014
Description	Author affiliation: King Mongkut's Univ. of Technol. North Bangkok, Bangkok, Thailand (Khampachua, T.; Wisitpongphan, N.)
Abstract	Service Innovation will be useful only if it is being accepted and being utilized by the target users. Often times, the service is invented by IT personnel rather than the real users. Hence, problem generally occurs when the service is delivered to the users. In this paper, we propose a benefit realization framework called Operation of Realizing Benefit in Information Technology (ORBIT). Since the framework focuses more on the users' acceptance, it identifies key milestones, activities, and stakeholders that should get involved in each of the 4 phases of the ICT project life cycle: planning, realization, exploration, and evaluation. Upon applying the planning phase of the ORBIT in an extension service provided to dairy farmers, we obtained the ICT Context Diagram (IC-Diagram) which illustrates possible access devices, services, technologies, and infrastructures that could be used to deliver a successful service innovation. Non-IT users which include managers, farmers, or vets can gain a better understanding of the service idea and be ready for getting involved in the on-coming phases of ORBIT throughout the project life cycle.
Starting Page	254
Ending Page	260
File Size	527659
Page Count	7
File Format	PDF
ISBN	9781479951932
DOI	10.1109/SRII.2014.45
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-04-23
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Context Technological innovation Organizations Cows Benefit realization Orbits ICT services Planning Framework
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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