NDLI: Effects of affective meanings and their strength on judgment of beauty for icon color combinations

Content Provider	IEEE Xplore Digital Library
Author	Huang Shih-Miao
Copyright Year	2011
Description	Author affiliation: Mechanical Design Engineering department, National Formosa University, YunLin, Taiwan (Huang Shih-Miao)
Abstract	This study argued that the strength of affective meanings evoked from color combinations and subjects' preferences of these affective meanings would sway subjects' judgment of beauty for color combinations. The adjective pairs with two opposite adjectives were deemed as affective meanings. By item analysis, 13 adjective pairs including a “Beautiful-Ugly” pair which was deemed as the scale to evaluate aesthetics of color combinations were recruited in the experiment. Thirty-nine subjects rated the intensity of the adjective pairs (IM) which the 40 color combinations presented and preference of the adjectives (PM). The IM multiplied by PM was called IMP which referred to the interaction effects of IM and PM. Regression analysis was conducted to test the effects of both IM and IMP on judgment of aesthetics of color combinations. The score of “Beautiful-Ugly” pair was deemed as a dependent variable; IM and IMP as independent variables. The outcomes showed that intensity of the affective meanings was an important factor influenced subject judgment of beauty of objects, but not subject preferences of the affective meanings.
Starting Page	1
Ending Page	6
File Size	415233
Page Count	6
File Format	PDF
ISBN	9781457716546
e-ISBN	9781457716553
DOI	10.1109/iUSEr.2011.6150526
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-11-29
Publisher Place	Malaysia
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Computers Beauty Semantic differential Aesthetic preferences Humans Affective meanings Color Judgment of beauty Regression analysis Image color analysis Semantics Prototypes Color combinations
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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