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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Xiao-Sen Wen Chao Zhang |
| Copyright Year | 2013 |
| Description | Author affiliation: Dept. of Econ. & Manage., Xijing Univ., Xi'an, China (Xiao-Sen Wen; Chao Zhang) |
| Abstract | Enterprise marketing networks have evolved into complex marketing networks from chain of marketing channel. However, current enterprise marketing networks have studied more limit on game decision-making of the single channel between upstream and downstream members. To consider the marketing channels of enterprise marketing networks with complex competitive relationship, the article has built the enterprise network marketing value equilibrium model, and studied the different marketing channels of enterprise marketing networks static game decision-making and under asymmetric information and cost game decision-making. At last, the article uses an example to explain the model of economic significance. |
| Sponsorship | Hubei Univ. Automot. Technol. |
| Starting Page | 392 |
| Ending Page | 395 |
| File Size | 613569 |
| Page Count | 4 |
| File Format | |
| ISBN | 9780769550046 |
| DOI | 10.1109/ICCIS.2013.110 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2013-06-21 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Economics Marketing channels Decision making Supply chains Collaboration Games Enterprise marketing networks Value added Educational institutions Game decision |
| Content Type | Text |
| Resource Type | Article |
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