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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Ma Jiantao Lu Yingjin Wang Chengbing |
| Copyright Year | 2012 |
| Abstract | Based on the data in TV industry, the present study focuses on the law of color TV products' value from the perspective of value decline rate. An exponential value decline model is adopted in the study. The results show that the value of color TV decreases exponentially. This result is in line with the actual situation of the Chinese color TV market. It reflects the value change rule of Chinese color TV market which is in the service transitional process. The result and corresponding analysis may have important implications for the Chinese TV marketers. |
| Starting Page | 1194 |
| Ending Page | 1197 |
| File Size | 175732 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781467324069 |
| DOI | 10.1109/ICCIS.2012.263 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2012-08-17 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Industries Home appliances TV Image color analysis Service transition Educational institutions Value decline rate Marketing and sales Marketing Exponential value decline model |
| Content Type | Text |
| Resource Type | Article |
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