NDLI: Determination of the Factors that Influence Consumers' Trust in Business-to-Consumers Electronic Commerce: An Empirical Approach

Content Provider	IEEE Xplore Digital Library
Author	Al-Dwairi, R.M. Kamala, M.A.
Copyright Year	2009
Abstract	Trust in the context of Business-to-Consumer (B2C) electronic commerce (EC) is complex and a multidimensional construct. It is affected by many internal and external factors. These factors might change overtime. Therefore trust value becomes dynamic and creates a big challenge. Although, many researchers studied the effect of different factors on consumers’ trust, the trust literature lacks clear differentiation among the factors contributing to trust and fails to capture its multidimensional nature. Thus, this research presents a holistic approach that study trust empirically in the context of B2C EC and attempts to determine the major factors that affect consumers’ trust. The research provides a valuable feedback for e-commerce web site designers and for e-vendors as well.
Starting Page	345
Ending Page	350
File Size	230584
Page Count	6
File Format	PDF
ISBN	9781424448647
DOI	10.1109/CW.2009.35
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-09-07
Publisher Place	United Kingdom
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Electronic commerce Internet Multidimensional systems Privacy Uncertainty Information technology Feedback Web page design Software agents Communication channels e-commerce trust risk privacy security B2C
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Determination of the Factors that Influence Consumers' Trust in Business-to-Consumers Electronic Commerce: An Empirical Approach