NDLI: PCFinder: an intelligent product recommendation agent for e-commerce

Content Provider	IEEE Xplore Digital Library
Author	Bin Xiao Aimeur, E. Fernandez, J.M.
Copyright Year	2003
Description	Author affiliation: Dept. of Comput. Sci., Montreal Univ., Que., Canada (Bin Xiao; Aimeur, E.; Fernandez, J.M.)
Abstract	There are many e-commerce applications on the Web. A common shortcoming is the lack of customer service and marketing analysis tools in most e-commerce web sites. In order to overcome this problem, we have constructed an intelligent agent based on Case-Based Reasoning (CBR) and collaborative filtering, which we have included in our product recommendation system, called PCFinder. This system was four main characteristics. The first is applying novel methodologies based on CBR to an e-commerce application. We propose a heuristic to represent an Order-Based Similarity Measure, together with the method of weight modification and adaptation. The second is applying CBR and collaborative filtering techniques to make our intelligent agent more efficient and effective. We also apply clustering analysis techniques to assist our intelligent agent for grouping the customers according to their long-term profiles in order to analyze the user profiles (external attributes) and provide some suggestions of the items (internal attributes) of the product. The third is introducing a method for constructing product recommendation systems: from architecture to methodologies and from applied technologies to implementations. The last is providing a graphic-building wizard based on clustering analysis of the past purchasing history to the management staff for analyzing the marketing tendencies.
Sponsorship	IEEE Task Force on Electron. Commerce
Starting Page	181
Ending Page	188
File Size	3496906
Page Count	8
File Format	PDF
ISBN	0769519695
DOI	10.1109/COEC.2003.1210248
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2003-06-24
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Intelligent agent
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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