NDLI: A day in the life of digi-key

Content Provider	IEEE Xplore Digital Library
Author	Kumaga, J.
Copyright Year	1964
Description	In the 42 years since its founding, Digi-Key Corp. has grown-and grown-into one of the world's largest electronic-component distributors. Its online catalog features nearly a million parts and products. Last year it sold US $1.6 billion worth of merchandise to more than half a million customers in 170 countries. And the vast majority of Digi-Key's offerings are kept in stock, available for immediate shipping, in a single place: the company's 74 000-square-meter warehouse. . That enormous warehouse sits on the southwestern edge of the tiny town of Thief River Falls, Minn. The nearest city is Grand Forks, N.D., hardly a metropolis. The warehouse operates around the clock, 365 days a year, with the result that any order placed by 8 p.m. local time gets shipped out the same day. . Digi-Key, like its archrival Mouser Electronics, caters to both corporate clients and hobbyists. The company will gladly sell you a Xilinx Virtex-7 fieldprogrammable gate array for $39 452.40, but it will also sell you a single 10-cent through-hole resistor. . When you call Digi-Key's toll-free number, an actual person answers, usually within 5 seconds. From there, you'll be guided expertly, even if you have no idea what you need, even if all you're getting is that 10-cent resistor, even if you speak Chinese, Hindi, or Portuguese. In an age of impersonal e-commerce, of voice mail that never gets returned, of languishing on hold, the experience of being a Digi-Key customer can seem almost surreal.
Starting Page	50
Ending Page	56
Page Count	7
File Size	27336358
File Format	PDF
ISSN	00189235
Volume Number	51
Issue Number	2
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-01-01
Publisher Place	U.S.A.
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Companies Electronic components Marketing management Online services Distribution strategy Electronic commerce Marketing and sales
Content Type	Text
Resource Type	Article
Subject	Electrical and Electronic Engineering

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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