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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Feng-Jyh Lin Kunhuang Huarng Yi-Min Chen Shu-Ming Lin |
| Copyright Year | 2004 |
| Description | Author affiliation: Feng Chia Univ., Taichung (Feng-Jyh Lin; Kunhuang Huarng) |
| Abstract | The interest in measurement and management of service quality with Web-based systems has been issues of concern in recent years. Many business-to-customer markets have become the Web-based services and applied the new business models, such as virtual storefront, digital product providers, transaction brokers, online services, and auction houses. Although e-commerce applications vary significantly, most successful sites emphasize the important of interaction and service quality. In this study we examine the Chinese Websites of the alexa ranking. The findings of our content analysis indicated that most firms use the marketing functions distributed evenly in service quality dimensions. Creating online brand and community is the primary objective on Web service. The push technology is the future key function |
| Sponsorship | IEEE Comput. Soc. Tech. Committee on Elec. Commerce |
| Starting Page | 226 |
| Ending Page | 233 |
| File Size | 418686 |
| Page Count | 8 |
| File Format | |
| ISBN | 0769522068 |
| DOI | 10.1109/CEC-EAST.2004.53 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2004-09-13 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Business communication Web services Buildings Companies Marketing and sales Internet Electronic commerce Online services Advertising Quality management |
| Content Type | Text |
| Resource Type | Article |
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