NDLI: Unrelenting Innovation—G.J. Tellis. (Jossey-Bass, San Francisco, a John Wiley and Sons Imprint, 332 pp., 2013, $34.95). Reviewed by John E. Ettlie

Content Provider	IEEE Xplore Digital Library
Author	Ettlie, J.E.
Copyright Year	1988
Abstract	Gerald Tellis, a professor of marketing at the University of Southern California, Los Angeles, CA, USA, has just published a look at a problem long-recognized but unresolved in the field of innovation: Why is it that incumbent firms that come to dominate their markets fail to maintain their strong market positions very long? His thesis is that corporate culture is both the cause and the cure for the innovation challenge. Prof. Tellis gives numerous examples of companies that have fallen from on high in their markets like Sony, Kodak, Research in Motion (Blackberry), Nokia in mobile phones, Sears, and the list goes on and on. Many other experts have written about this problem, among them Clay Christensen and Michael Tushman, but Prof. Tellis has a unique view of the underlying causes of this problem and the potential solutions which make this book worth reading. Tellis offers a fresh view, building on much prior research. The book presents the causes for the challenge of maintaining a dominant position through innovation. Prof. Tellis argues that the root cause of the problem is the "incumbent curse," which is a "self-destructive culture that results from their prior success". The leading incumbents fear cannibalizing their current successful products and respond too late to competitors to save themselves.
Sponsorship	IEEE Technology Management Council
Starting Page	198
Ending Page	199
Page Count	2
File Size	108998
File Format	PDF
ISSN	00189391
Volume Number	61
Issue Number	1
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-01-01
Publisher Place	U.S.A.
Access Restriction	One Nation One Subscription (ONOS)
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Book reviews Technological innovation Companies Automotive engineering Manufacturing
Content Type	Text
Resource Type	Article
Subject	Strategy and Management Electrical and Electronic Engineering

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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