NDLI: An Overlapping-Based Design Structure Matrix for Measuring Interaction Strength and Clustering Analysis in Product Development Project

Content Provider	IEEE Xplore Digital Library
Author	Qing Yang Tao Yao Ting Lu Bo Zhang
Copyright Year	1988
Abstract	To gain competitive leverage, firms that design and develop complex products seek to optimize the organization structure in their new product development (PD) projects. The overlapped process is a fundamental feature of concurrent engineering, which not only reduces project duration but also increases coordination, communication, and interaction between organizational units. In order to reduce complexity of coordination, this paper proposes a design structure matrix (DSM) method for measuring interaction strength and clustering organizational units. This paper analyzes the impact of overlapping on interaction strength between teams performing these overlapped activities. Further, evolution DSM and sensitivity DSM are constructed for representing evolution degree and sensitivity degree. Based on the concepts of overlapping ratio and relative coordination frequency, this paper proposes a quantitative model using the evolution DSM and sensitivity DSM to measure the interaction strength between teams performing overlapped activities. The two-stage clustering criterion model is proposed for clustering numerical DSM, of which the first-stage clustering criterion is the maximization of the added average interaction strength of the selected organizational units and the second-stage clustering criterion is the minimization of the total coordination time of the PD project. An industrial example is provided to illustrate the proposed model. Results indicate that the clustered numerical DSM can reduce coordination time significantly. The model yields and reinforces several managerial insights, including: how to analyze the interaction strength based on overlapping, the impact of interaction strength on clusters and coordination time.
Sponsorship	IEEE Technology Management Council
Starting Page	159
Ending Page	170
Page Count	12
File Size	810316
File Format	PDF
ISSN	00189391
Volume Number	61
Issue Number	1
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-01-01
Publisher Place	U.S.A.
Access Restriction	One Nation One Subscription (ONOS)
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	project management Concurrent engineering clustering analysis design structure matrix (DSM) interaction strength organization design overlapping product development (PD)
Content Type	Text
Resource Type	Article
Subject	Strategy and Management Electrical and Electronic Engineering

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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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