NDLI: Please Touch: Object Properties that Invite Touch

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Please Touch: Object Properties that Invite Touch

Content Provider	IEEE Xplore Digital Library
Author	Klatzky, R.L. Peck, J.
Copyright Year	2008
Abstract	Touch has received increasing interest in marketing, given research indicating that contact with products influences evaluation and the tendency to purchase. However, little is known from the marketing or psychophysical literature about visible attributes of objects that elicit touch for hedonic purposes. In these studies, participants rated the tendency of pictured objects to invite touch, or “touch-ability.” Rated touch-ability varied reliably with structural attributes of objects, and the structural influences were distinct from those on other ratings such as attractiveness and apparent expense. Although the trends varied across object sets, touch-ability generally declined as surface textures became markedly rough and shape complexity became extreme. Holding stimulus factors constant, touch-ability also varied with the specific hand movements that were anticipated. Finally, mean touch-ability ratings were correlated across participants with the “Need for Touch” scale, which measures an individual's tendency to touch products. The studies point to touch-ability as a potential factor that might be incorporated into product design.
Sponsorship	IEEE Computer Society
Starting Page	139
Ending Page	147
Page Count	9
File Size	802043
File Format	PDF
ISSN	19391412
Volume Number	5
Issue Number	2
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-04-01
Publisher Place	U.S.A.
Access Restriction	One Nation One Subscription (ONOS)
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Shape Microstructure Visualization Haptic interfaces Correlation Glass touch-based properties and capabilities of the human user. Cognition perception and psychophysics psychology
Content Type	Text
Resource Type	Article
Subject	Human-Computer Interaction Computer Science Applications

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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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Please Touch: Object Properties that Invite Touch

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