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Conceptual/theoretical paper service-dominant logic: continuing the evolution.
| Content Provider | CiteSeerX |
|---|---|
| Author | Vargo, Stephen L. Lusch, Robert F. |
| Abstract | Abstract Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing, ” “Evolving to a New Dominant Logic for Marketing, ” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed. |
| File Format | |
| Access Restriction | Open |
| Subject Keyword | Conceptual Theoretical Paper Service-dominant Logic Considerable Discussion Future Work Salient Issue New Dominant Logic Original Foundational Premise Introductory Article S-d Logic Article Highlight |
| Content Type | Text |
| Resource Type | Article |
