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| Content Provider | AgEcon Search |
|---|---|
| Author | Chen, Chao-Chien Yueh, Hsiu-Ping Liang, Chaoyun |
| Organization | IFAMA |
| Abstract | Numerous agribusiness firms have aimed to improve their service quality to build profitable relationships with customers. Prior research has indicated that employee satisfaction could create customer loyalty, yielding favorable business results. According to previous studies, the SERVQUAL scale was used in this study to investigate the relationship between the expectations and perceptions of farmers’ association employees in Taiwan. The results indicated that the largest gap between employee expectations and perceptions pertained to the tangibility of service quality, followed by reliability, empathy, responsiveness, and assurance. In addition, the results suggested that perceived responsiveness could influence expected tangibility, and that expected empathy could influence perceived assurance and empathy. To achieve higher profitability, farmers’ associations should focus on low-performing areas, and the overall value of an organization should be vital to employees. |
| Related Links | https://ageconsearch.umn.edu/record/230833/files/320150103.pdf |
| Ending Page | 58 |
| Page Count | 16 |
| Starting Page | 43 |
| File Format | |
| ISSN | 15592448 |
| DOI | 10.22004/ag.econ.230833 |
| Journal | International Food and Agribusiness Management Review |
| Issue Number | 1 |
| Volume Number | 19 |
| Language | English |
| Publisher | International Food and Agribusiness Management Review |
| Publisher Date | 2016-02-01 |
| Access Restriction | Open |
| Subject Keyword | Applied Economics Agricultural Economics Agri-economic Open Access Database Research in Applied Economics Research in Agricultural Economics Higher Study On Agricultural Economics Higher Study On Applied Economics Agricultural Research Documents Agrarian Economy & Research Higher Study Agri-economics Research in Economics Agri-economic Open Access Repository Statistics in Agricultural Economics Employee, Farmers' Association, Online Marketing, Service Quality, Servqual Employee Farmers' Association Online Marketing Service Quality Servqual Community/rural/urban Development Demand and Price Analysis Food Consumption/nutrition/food Safety Institutional and Behavioral Economics Productivity Analysis |
| Content Type | Text |
| Resource Type | Article |
| Subject | Economics, Econometrics and Finance |
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