NDLI: Online information search and utilization of electronic word-of-mouth

Content Provider	ACM Digital Library
Author	Blakaj, Hedon Parvinen, Petri Pöyry, Essi Salo, Jari Tiainen, Olli
Abstract	Research on online consumer information search behavior has typically concentrated on search-type information instead of experience information. This article focuses on electronic word-of-mouth (eWOM) as a source of experience information, and we study the relationships between the antecedents, amount and utilization of eWOM searched. Using survey data from 1660 customers of two travel agencies, we find that 1) the search for eWOM differs distinctively from the search for marketer-generated online content, and 2) the more eWOM is being searched, the less it is being utilized in the final purchase decision.
Starting Page	1
Ending Page	9
Page Count	9
File Format	PDF
ISBN	9781450314282
DOI	10.1145/2378104.2378106
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2011-08-03
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Online information search Electronic word-of-mouth Experience information
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Online information search and utilization of electronic word-of-mouth