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| Content Provider | ACM Digital Library |
|---|---|
| Author | Hsieh, Chih-Hung Lagun, Dmitry Webster, Dale Navalpakkam, Vidhya |
| Abstract | Web Search has seen two big changes recently: rapid growth in mobile search traffic, and an increasing trend towards providing answer-like results for relatively simple information needs (e.g., [weather today]). Such results display the answer or relevant information on the search page itself without requiring a user to click. While clicks on organic search results have been used extensively to infer result relevance and search satisfaction, clicks on answer-like results are often rare (or meaningless), making it challenging to evaluate answer quality. Together, these call for better measurement and understanding of search satisfaction on mobile devices. In this paper, we studied whether tracking the browser viewport (visible portion of a web page) on mobile phones could enable accurate measurement of user attention at scale, and provide good measurement of search satisfaction in the absence of clicks. Focusing on answer-like results in web search, we designed a lab study to systematically vary answer presence and relevance (to the user's information need), obtained satisfaction ratings from users, and simultaneously recorded eye gaze and viewport data as users performed search tasks. Using this ground truth, we identified increased scrolling past answer and increased time below answer as clear, measurable signals of user dissatisfaction with answers. While the viewport may contain three to four results at any given time, we found strong correlations between gaze duration and viewport duration on a per result basis, and that the average user attention is focused on the top half of the phone screen, suggesting that we may be able to scalably and reliably identify which specific result the user is looking at, from viewport data alone. |
| Starting Page | 113 |
| Ending Page | 122 |
| Page Count | 10 |
| File Format | |
| ISBN | 9781450322577 |
| DOI | 10.1145/2600428.2609631 |
| Language | English |
| Publisher | Association for Computing Machinery (ACM) |
| Publisher Date | 2014-07-03 |
| Publisher Place | New York |
| Access Restriction | Subscribed |
| Subject Keyword | User attention and satisfaction Viewport logging Search on mobile phone |
| Content Type | Text |
| Resource Type | Article |
National Digital Library of India (NDLI) is a virtual repository of learning resources which is not just a repository with search/browse facilities but provides a host of services for the learner community. It is sponsored and mentored by Ministry of Education, Government of India, through its National Mission on Education through Information and Communication Technology (NMEICT). Filtered and federated searching is employed to facilitate focused searching so that learners can find the right resource with least effort and in minimum time. NDLI provides user group-specific services such as Examination Preparatory for School and College students and job aspirants. Services for Researchers and general learners are also provided. NDLI is designed to hold content of any language and provides interface support for 10 most widely used Indian languages. It is built to provide support for all academic levels including researchers and life-long learners, all disciplines, all popular forms of access devices and differently-abled learners. It is designed to enable people to learn and prepare from best practices from all over the world and to facilitate researchers to perform inter-linked exploration from multiple sources. It is developed, operated and maintained from Indian Institute of Technology Kharagpur.
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| Sl. | Authority | Responsibilities | Communication Details |
|---|---|---|---|
| 1 | Ministry of Education (GoI), Department of Higher Education |
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| 4 | Project PI / Joint PI | Principal Investigator and Joint Principal Investigators of the project |
Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon |
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