NDLI: Determinants of quality assurance for common good in an e-environment of man-machine symbiosis: "quality is the sine qua non of the digital economy"

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Determinants of quality assurance for common good in an e-environment of man-machine symbiosis: "quality is the sine qua non of the digital economy"

Content Provider	ACM Digital Library
Author	Awwad, Rawda Palliam, Ralph
Abstract	Marketing in a computer mediated environment presents numerous challenges. The emergence of internet-based business has radically transformed the global political, economic and social landscape over the past decade. Man-machine symbiosis is an expected development in this regard. This entails a close working relationship between the human and the electronic cyberspace. The use of computers facilitate an exchange process provides solutions for a consumption-related problems. Man on the other hand co-operates in presenting cyber solutions in a systematic fashion without the need for the consumer to move from one location to another. In this symbiotic relationship, individual entrepreneurs will design several objectives based on research, will determine the need-satisfying criteria, and will set in motion the necessary physical transfer mechanisms. Machines will perform the routine work that consumers would need to perform in an exchange process. The symbiotic relationship presents itself with many challenges. It is therefore not surprising that quality assurance in an e-environment needs to be addressed with urgency. The consequences of numerous stakeholders associated with a single e-transaction make quality assurance markedly different from a regular brick and mortar environment. Whilst, internet users are reassured by sites showing evidence of independent endorsement, the generation and creation of quality assurance in an e-environment becomes difficult due to an absence of physical encounters between the numerous parties involved and as a result of trust related issues. What comes first, faith and then trust, or trust and then faith inherently describes the situation one faces in an e-environment. Quality assurance assumes that a potential buyer need not take into consideration the associated risks and comes to believe the entire transaction process. The task of e-marketers therefore becomes one of optimizing satisfaction and limiting anxiety. The creation of "happiness" is fundamental to a successful e-environment and therefore systemic quality assurance with analytical rigor should occupy a heightened status of attention. Establishing quality assurance where uncertainty is diminished is important to the long-term success of an e-environment. This study presents a model for cultural quality assurance for common good in an e-environment.
Starting Page	1
Ending Page	4
Page Count	4
File Format	PDF
ISBN	9781450307932
DOI	10.1145/2107556.2107575
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2011-04-05
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Common good Individual quality E-marketing Quality determinants Systemic quality
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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