NDLI: Effects of Culture on the Credibility of Robot Speech: A Comparison between English and Arabic

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Effects of Culture on the Credibility of Robot Speech: A Comparison between English and Arabic

Content Provider	ACM Digital Library
Author	Ziadee, Micheline Andrist, Sean Sakr, Majd Boukaram, Halim Mutlu, Bilge
Abstract	As social robots begin to enter our lives as providers of information, assistance, companionship, and motivation, it becomes increasingly important that these robots are capable of interacting effectively with human users across different cultural settings worldwide. A key capability in establishing acceptance and usability is the way in which robots structure their speech to build credibility and express information in a meaningful and persuasive way. Previous work has established that robots can use speech to improve credibility in two ways: expressing practical knowledge and using rhetorical linguistic cues. In this paper, we present two studies that build on prior work to explore the effects of language and cultural context on the credibility of robot speech. In the first study (n=96), we compared the relative effectiveness of knowledge and rhetoric on the credibility of robot speech between Arabic-speaking robots in Lebanon and English-speaking robots in the USA, finding the rhetorical linguistic cues to be more important in Arabic than in English. In the second study (n=32), we compared the effectiveness of credible robot speech between robots speaking either Modern Standard Arabic or the local Arabic dialect, finding the expression of both practical knowledge and rhetorical ability to be most important when using the local dialect. These results reveal nuanced cultural differences in perceptions of robots as credible agents and have important implications for the design of human-robot interactions across Arabic and Western cultures.
Starting Page	157
Ending Page	164
Page Count	8
File Format	PDF
ISBN	9781450328838
DOI	10.1145/2696454.2696464
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2015-03-02
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Arabic culture Cross-cultural hri Expert speech Rhetoric Credibility Persuasion
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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