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  1. Proceedings of the 4th Mexican Conference on Human-Computer Interaction (MexIHC '12)
  2. The effect of website interactivity and repeated exposure on user experience
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The effect of website interactivity and repeated exposure on user experience
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The effect of website interactivity and repeated exposure on user experience

Content Provider ACM Digital Library
Author Sutcliffe, Alistair Al-Shamaileh, Ons
Abstract This paper reports an experiment on the effect of website design and repeated exposures on users' overall preferences. Thirty respondents viewed three websites for three times with a two weeks gap between each visit. Respondents viewed a basic website with very limited interactivity, an interactive website with customization features, and a very interactive website with a virtual agent. Aesthetics, usability, service quality, pleasurable interaction, content and overall judgment were assessed through questionnaires. Interviews were conducted to support questionnaire results. Results showed that respondents were more positive to the websites with higher interactivity and the preference to the more interactive site increased over time.
Starting Page 1
Ending Page 8
Page Count 8
File Format PDF
ISBN 9781450316590
DOI 10.1145/2382176.2382178
Language English
Publisher Association for Computing Machinery (ACM)
Publisher Date 2012-10-03
Publisher Place New York
Access Restriction Subscribed
Subject Keyword Repeated exposure User experience Website interactivity
Content Type Text
Resource Type Article
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