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  1. Proceedings of the first SIGMM workshop on Social media (WSM '09)
  2. Motivating contributors in social media networks
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Influence of multimedia in emerging social web systems
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Effective semantic classification of consumer events for automatic content management
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Image tag clarity: in search of visual-representative tags for social images
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Social reader: following social networks in the wilds of the blogosphere
Implicit emotional tagging of multimedia using EEG signals and brain computer interface
VisuaPedia: a social media based visual encyclopedia

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Motivating contributors in social media networks

Content Provider ACM Digital Library
Author Singh, Vivek K. Jain, Ramesh Kankanhalli, Mohan S.
Abstract Despite recent advancements in user-driven social media platforms, tools for studying user behavior patterns and motivations remain primitive. We highlight the voluntary nature of user contributions and that users can choose when (and when not) to contribute to the common media pool. We use a Game theoretic framework to study the dynamics of a social media network wherein contribution costs are individual but gains are common. We model users as rational selfish agents, and consider domain attributes like voluntary participation, virtual reward structure and public-sharing to model the dynamics of this interaction. The created model describes the most appropriate contribution strategy from each user's perspective. Next, we consider the problem of mechanism design from a system designer's perspective who is interested in finding the optimal incentive levels to influence the selfish end-users so that the overall system utility is maximized. We demonstrate how a system administrator can exploit the selfishness of its users, to design incentive mechanisms which help in improving the overall task completion probability and system performance, while possibly still benefiting the individual users.
Starting Page 11
Ending Page 18
Page Count 8
File Format PDF
ISBN 9781605587592
DOI 10.1145/1631144.1631149
Language English
Publisher Association for Computing Machinery (ACM)
Publisher Date 2009-10-23
Publisher Place New York
Access Restriction Subscribed
Subject Keyword Motivation Social media Game theory User behavior
Content Type Text
Resource Type Article
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