NDLI: Information Society Technology and Financial Activity of Museums

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Information Society Technology and Financial Activity of Museums

Content Provider	ACM Digital Library
Author	Shubinskiy, Maksim Nizomutdinov, Boris Tolstikova, Irina
Abstract	The research purpose was to explore the webpages of museums in the Baltic Sea region and to evaluate the level of its usage as a financial instrument. In the following article there are the different options to use the museums websites as instruments of a financial endowment, fundraising, public relations and direct sales. The group of cultural studies scholars, researchers of usability and Web-developers has investigated 20 webpages of different museums in Russia, Estonia, Latvia and Lithuania. In the framework of this research, we examined 5 webpages of the capital cities in the region (Tallinn, Riga, Vilnius, and St. Petersburg). To maintain the experimental integrity, the investigated museums were of the same field. There were museum websites of historical museums, art museums, war memorial museums, the historical museums of transport (railway and navy museums), and museums of history (ethnography). As a result, the following research identified the pivotal points that are typical as for the whole region and for the specific countries as well. The research has showed that the museums webpages are not used effective enough as a tool to attract money due to the fact that the website opportunity is mainly considered as an advertisement or PR-tool. The research revealed that it is more common for financially stable museums to use website as an additional revenue tool. As for instance, St. Petersburg museums are likely to use websites as a part of fundraising strategy rather than museums of Tallinn and Riga. At the same time, the research detected the similarity in the problems of Baltic Sea region museum webpages. This helped to elaborate a guideline for museums that set up or update its websites. Since the following research conducted in 2014 was focused on the large museums' problems, in order to give a complete picture it is necessary to investigate the same issues based on websites of provincial and small museums.
Starting Page	175
Ending Page	177
Page Count	3
File Format	PDF
ISBN	9781450334013
DOI	10.1145/2729104.2729109
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2014-11-18
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Baltic sea region Financial instrument Usability Webpages of museums
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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