NDLI: Re-examining search result snippet examination time for relevance estimation

Content Provider	ACM Digital Library
Author	Agichtein, Eugene Lagun, Dmitry
Abstract	Previous studies of web search result examination have provided valuable insights in understanding and modelling searcher behavior. Yet, recent work (e.g., [3]) has been developed based on the assumption that the time a searcher spends examining a particular result abstract or snippet, correlates with result relevance. While this idea is intuitively attractive, to the best of our knowledge it has not been empirically tested. This poster investigates this hypothesis empirically, in a controlled setting, using eye tracking equipment to compare search result examination time with result relevance. Interestingly, while we replicate previous findings showing examination time to be indicative of whole-page relevance, we find that viewing time of individual results alone is a poor indicator of either absolute result relevance or even of pairwise preferences. Our results should not be taken as negating the usefulness of modeling searcher examination behavior, but rather to emphasize that snippet examination time is not in itself a good indicator of relevance.
Starting Page	1141
Ending Page	1142
Page Count	2
File Format	PDF
ISBN	9781450314725
DOI	10.1145/2348283.2348509
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2012-08-12
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Web search behavior Search Web search snippet examination
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Re-examining search result snippet examination time for relevance estimation