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| Content Provider | ACM Digital Library |
|---|---|
| Author | Bucolo, Sam Behrendorff, Carl Miller, Evonne |
| Abstract | A vast proportion of companies nowadays are looking to design and are focusing on the end users as a means of driving new projects. However still many companies are drawn to technological improvements which drive innovation within their industry context. The Australian livestock industry is no different. To date the adoption of new products and services within the livestock industry has been documented as being quite slow. This paper investigates how disruptive innovation should be a priority for these technologically focused companies and demonstrates how the use of design led innovation can bring about a higher quality engagement between end user and company alike. A case study linking participatory design and design thinking is presented. Within this, a conceptual model of presenting future scenarios to internal and external stakeholders is applied to the livestock industry; assisting companies to apply strategy, culture and advancement in meaningful product offerings to consumers. |
| Starting Page | 1 |
| Ending Page | 8 |
| Page Count | 8 |
| File Format | |
| ISBN | 9781450312806 |
| DOI | 10.1145/2347504.2347562 |
| Language | English |
| Publisher | Association for Computing Machinery (ACM) |
| Publisher Date | 2011-06-22 |
| Publisher Place | New York |
| Access Restriction | Subscribed |
| Subject Keyword | Case study Design led Australian agriculture User centred design Participatory design Value of design Design thinking |
| Content Type | Text |
| Resource Type | Article |
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