NDLI: Affective engineering: towards a consumer culture theory approach to kansei engineering

Please wait, while we are loading the content...

Design and territory: laser cutting/engraving applied in the manufacture of products for the promotion of the "Pedra Grande" archeological site, RS, Brazil

Designing disruption: linking participatory design and design thinking in technology orientated industries

User perceptions of Wow experiences and design implications for Cloud services

Designing wearable technologies through a user centered approach

Applying the heuristic evaluation method in the evaluation of social aspects of an exercise community

Enactment of inter-subjectivity in phenomenological bodily interaction: a conceptual framework

Design and SMEs: the trigger of creative ecosystems

Opening "open" innovation

Designing formal attributes and user experience in public services

Design analysis: understanding e-waste recycling by Generation Y

Attributing intended character to products through their formal features

Bringing aesthetically-minded design to devices for disabilities

Automobile design: a co-relation technique to assessment of human emotion, visual expression and product form

Design and industry: lessons from the Italian design system

Super Dots: making social media tangible for senior citizens

Sensory evolution: sensory and sustainable design strategies

Identifying hedonic factors in long-term user experience

From simple pleasure to pleasurable skin: an interactive architectural screen

Design research applicability on Portuguese industry: Recipor S.A. company

How to measure design contribution to the competitiveness of companies: models for analysis tool

Families and services: understanding opportunities for co-production of value in service design

User centred e-learning platform design

TV reinvented: designing pleasurable interfaces for the living room

Sensory importance and emotions at early stage of product experiences: a qualitative study of juice squeezer

The design of a knowledge exchange network between university and SMEs: the DEA experience

Oscillating between extremes: a framework for mapping differing views on User eXperience

Tech-care: designing remote-controlled interfaces for communication and interaction within Chinese family

Altruistic interaction design: a new interaction design approach for making people care more about others

Expressive driver-vehicle interface design

An experimental research project: wearable technology for embodiment of emotions

The value of imperfection in industrial product

Pushing firm boundaries through research and open innovation

Interpersonal interaction for pleasurable service experience

Re-scripting interactive artefacts with feminine values

Design of package artworks for pleasurable food experience by a user centric approach

The aesthetic of interaction with materials for design: the bioplastics' identity

Landing design thinking in industry: "making software for bookkeeping, but not in a bookkeeping way"

Integrating end-users to the design process through design competitions

Design children's products with industries and users

From function to pleasure: touch, interaction, and the interspace

The Pillar ATM: NCR and community centered innovation

User-centered design in video games: investigating gestural interfaces appropriation

Interactive interiors: preliminary study of integrating textile embellishment techniques and polymeric photonic fibers for interior textiles

Authenticity in digital printing

Affective engineering: towards a consumer culture theory approach to kansei engineering

Natural fibre composites in product design: an investigation into material perception and acceptance

Co-designing (with) organizations: human-centeredness, participation and embodiment in organizational development

What users know about the design process: a report on two exploratory studies

Affective engineering: towards a consumer culture theory approach to kansei engineering

Content Provider	ACM Digital Library
Author	Dimitrios, Koulouriotis Alexandros, Skandalis Sotirios, Papantonopoulos
Abstract	In recent days, companies find it extremely difficult to predict consumers' needs and requirements (Pickton and Broderick, 2005). While mass marketing arguably belongs to the past, it is now a less viable strategy to satisfy consumers by a single offer (Smith, 1956). Thus, the adoption of innovative and cross - disciplinary techniques might be a key factor in order to understand consumers and define their needs and requirements towards the design of new products. Affective engineering is a field of product design that deals with the translation of consumers' feelings for a product into design elements (Jordan 2000; Henson et al. 2006). Kansei engineering is an affective engineering methodology, in which tools and techniques from a wide variety of fields, such as psychology, ergonomics, information systems, sociology and marketing, are implemented, in order to link consumers' feelings and emotions with product properties and translate them into design elements (Nagamachi 1995; Schutte et al. 2004). The aim of this paper is to explore the kansei engineering field, from a consumer culture research perspective. Consumer Culture Theory 'refers to a family of theoretical perspectives that address the dynamic relationships between consumer actions, the marketplace, and cultural meanings' (Arnould and Thompson, 2005: p. 868). In order to achieve this, an introduction of a variety of qualitative tools and techniques currently utilized in consumer culture theory is made and an attempt to incorporate many of these methods within the kansei engineering field is conducted through the proposition of a theoretical framework.
Starting Page	1
Ending Page	8
Page Count	8
File Format	PDF
ISBN	9781450312806
DOI	10.1145/2347504.2347529
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2011-06-22
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Qualitative research Emotional design Consumer culture theory Semantics Kansei engineering Consumption communities
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Plastic Is Healthy! A Qualitative Approach of the Kansei Engineering Methodology in Milk Packaging

The design theory and methods of emotional concept product based on Kansei Engineering

Kansei affinity cluster for affective product design

Kansei Engineering: Affective and Emotional Design

Kansei imaging: first steps (2009).

Applying Kansei Engineering to Design an Affective Briefing Presentation for the Elders

Ontology-Based Feature Modeling and Combination for Kansei Engineering

Kansei/Affective Engineering Applied to Triggers in Powered Hand Tools

Kansei Engineering and Web Site Design

Affective engineering: towards a consumer culture theory approach to kansei engineering

Similar Documents

Plastic Is Healthy! A Qualitative Approach of the Kansei Engineering Methodology in Milk Packaging

The design theory and methods of emotional concept product based on Kansei Engineering

Kansei affinity cluster for affective product design

Kansei Engineering: Affective and Emotional Design

Kansei imaging: first steps (2009).

Applying Kansei Engineering to Design an Affective Briefing Presentation for the Elders

Ontology-Based Feature Modeling and Combination for Kansei Engineering

Kansei/Affective Engineering Applied to Triggers in Powered Hand Tools

Kansei Engineering and Web Site Design

Affective engineering: towards a consumer culture theory approach to kansei engineering