NDLI: The Role of Social Media in MOOCs: How to Use Social Media to Enhance Student Retention

Content Provider	ACM Digital Library
Author	Zheng, Saijing Carroll, John M. Han, Kyungsik Rosson, Mary Beth
Abstract	The Massive Open Online Courses (MOOC) have experienced rapid development. However, high dropout rate has become a salient issue. Many studies have attempted to understand this phenomenon; other have explored mechanisms for enhancing retention. For instance, social media has been used to improve student engagement and retention. However there is a lack of (1) empirical studies of social media use and engagement compared to embedded MOOC forums; and (2) rationales for social media use from both instructors' and students' perspectives. We addressed these open issues through the collection and analysis of real usage data from three MOOC forums and their associated social media (i.e., Facebook) groups as well as conducting interviews of instructors and students. We found that students show higher engagement and retention in social media than in MOOC forums, and identified both instructors' and students' perspectives that lead to the results. We discuss design implications for future MOOC platforms.
Starting Page	419
Ending Page	428
Page Count	10
File Format	PDF
ISBN	9781450337267
DOI	10.1145/2876034.2876047
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2016-04-25
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Massive open online course Social media Moocs Facebook Mixed method Coursera
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

The Role of Social Media in MOOCs: How to Use Social Media to Enhance Student Retention