NDLI: Exploiting content relevance and social relevance for personalized ad recommendation on internet TV (TOMM, Vol.9, Issue 4)

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Exploiting content relevance and social relevance for personalized ad recommendation on internet TV (TOMM, Vol.9, Issue 4)

Content Provider	ACM Digital Library
Author	Lu, Hanqing Wang, Bo Wang, Jinqiao
Copyright Year	2013
Abstract	There have been not many interactions between the two dominant forms of mass communication: television and the Internet, while nowadays the appearance of Internet television makes them more closely. Different with traditional TV in a passive mode of transmission, Internet TV makes it more possible to make personalized service recommendation because of the interactivity between users and the Internet. In this article, we introduce a scheme to provide targeted ad recommendation to Internet TV users by exploiting the content relevance and social relevance. First, we annotate TV videos in terms of visual content analysis and textual analysis by aligning visual and textual information. Second, with user-user, video-video and user-video relationships, we employ Multi-Relationship based Probabilistic Matrix Factorization (MRPMF) to learn representative tags for modeling user preference. And then semantic content relevance (between product/ad and TV video) and social relevance (between product/ad and user interest) are calculated by projecting the corresponding tags into our advertising concept space. Finally, with relevancy scores we make ranking for relevant product/ads to effectively provide users personalized recommendation. The experimental results demonstrate attractiveness and effectiveness of our proposed approach.
Starting Page	1
Ending Page	23
Page Count	23
File Format	PDF
ISSN	15516857
e-ISSN	15516865
DOI	10.1145/2501643.2501648
Volume Number	9
Issue Number	4
Journal	ACM Transactions on Multimedia Computing, Communications, and Applications (TOMM)
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2013-08-19
Publisher Place	New York
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Internet TV Personalized recommendation Video advertising Video alignment
Content Type	Text
Resource Type	Article
Subject	Hardware and Architecture Computer Networks and Communications

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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