Loading...
Please wait, while we are loading the content...
Similar Documents
Scientific distribution
Content Provider | HathiTrust Digital Library |
---|---|
Author | Higham, Charles Frederick |
Description | Introduction.--I. The historical aspect: The distribution of intelligence.--II. The modern aspect: The scientific distribution of commodities. The value of advertisement to the producer and retailer. The value of advertisement to the consumer. The technique of advertising. The psychology of advertising genius. Service and the modern advertising agency. The possibilities of business literature.--III. The prophetic aspect: The scientific distribution of ideas in general. The scientific distribution of state policy. The scientific distribution of political thought. The scientific distribution of literature. The scientific distribution of social propaganda |
Related Links | https://babel.hathitrust.org/cgi/pt?id=wu.89063591713 |
Language | English |
Publisher | Nesbit & co. ltd |
Publisher Date | 1916-01-01 |
Publisher Place | London |
Access Restriction | Open |
Rights License | Items in this record are available as Public Domain and as Public Domain, Google-digitized. View the access and use profile at http://www.hathitrust.org/access_use#pd and at http://www.hathitrust.org/access_use#pd-google. Please see individual items for rights and use statements |
Subject Keyword | Advertising |
Content Type | Text |
Resource Type | Book |