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Class is in Session - The Word of Retailing: Customer Buying Behavior
Content Provider | WatchKnowLearn |
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Description | Using examples from retailers in Los Angeles, CA this video examines customer buying behavior in the world of retail. The video discusses the six stages of the buying process, utilitarian versus hedonic needs, and social and personal factors that affect a customers buying decision.. |
Language | English |
Access Restriction | Open |
Subject Keyword | Marketing and Advertising k-12 homeschool homeschooling home school parents educational videos k12 preK-12 Social Sciences Economics and Business Business Social Studies |
Content Type | Video |
Educational Role | Student Teacher |
Educational Use | Self Learning Lecture |
Education Level | Class XI Class IX Class XII Class X |
Pedagogy | Lecture cum Demonstration |
Resource Type | Video Lecture |
Subject | Marketing Management |