NDLI: The key to media's hidden codes

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The key to media's hidden codes

Content Provider	TED Ed
Author	Beaton, Ben
Illustrator	Lai, Celeste
Description	TED's Ads Worth Spreading initiative finds ads that communicate interesting ideas with consumers. Think about how an idea can reset someone’s worldview and even begin a domino effect as they pass it on to friends. http://www.ted.com/initiatives/aws This article by AdAge lists the top 10 most viewed advertisements on YouTube in 2011. http://adage.com/article/digital/ads-entertain-youtube-s-top-spots-2011/231701/ The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 28,000 entries from all over the world are showcased and judged at the Festival. It's a truly global meeting place for advertisers, advertising and communication professionals. . http://www.canneslions.com/about/ Visit the Center for Media Literacy, an educational organization that is dedicated to promoting and supporting media literacy education as a framework for accessing, analyzing, evaluating, creating and participating with media content, CML works to help citizens, especially the young, develop critical thinking and media production skills needed to live fully in the 21st century media culture. http://www.medialit.org/ Project Look Sharp is a media literacy initiative of Ithaca College that develops and provides lesson plans, media materials, training, and support for the effective integration of media literacy with critical thinking into classroom curricula at all education levels. http://www.ithaca.edu/looksharp/
Language	English
Access Restriction	Open
Subject Keyword	Information Literacy Media and Journalism
Content Type	Video Animation
Time Required	PT6M
Education Level	Class VII Class VIII Class IX Class X
Pedagogy	Lecture cum Demonstration
Resource Type	Video Lecture
Subject	Library and Information Science Journalism

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in