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Why Starbucks failed in Australia
| Content Provider | TED Ed |
|---|---|
| Description | Watch these recommended TED-Ed Lessons The real origin of the franchise One of the most successful business models is the franchise, but it didn't originate with McDonald's. Sir Harold Evans describes the remarkable story of a beauty salon that allowed hundreds of women to own their own businesses. Why do competitors open their stores next to one another? Why are all the gas stations, cafes and restaurants in one crowded spot? As two competitive cousins vie for ice-cream-selling domination on one small beach, discover how game theory and the Nash Equilibrium inform these retail hotspots. Additional references Why there are almost no Starbucks in Australia - CNBC It's easy to find a Starbucks cafe almost anywhere in the world, but in Australia, there aren't that many. That's because in 2008, the company closed more than 70 percent of its underperforming locations, leaving only 23 Starbucks stores throughout the entire continent. |
| Language | English |
| Access Restriction | Open |
| Subject Keyword | Economics Business |
| Content Type | Video |
| Time Required | PT6M50S |
| Education Level | Class IX Class X Class XI Class XII |
| Pedagogy | Lecture cum Demonstration |
| Resource Type | Video Lecture |
| Subject | Business Studies Economics |
