NDLI: Product and Brand Management

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Product and Brand Management

Content Provider	Swayam
Description	The structure of this course is based on one of the most important learning required for all the students seeking to join professional life and all the professionals seeking to excel including heads and leaders of institutions and Non-Profit and even Government Organizations. Its a combined package of two subjects to give its readers a comprehensive knowledge.
Language	English
Access Restriction	Open
Subject Keyword	Management Studies
Education Level	Under Graduate Post Graduate
Coordinator	National Programme on Technology Enhanced Learning (NPTEL)
Credits	3
End Date	2025-10-09
Enrollment End Date	2025-07-28
Examination Date	2025-10-25
Examination Registration End Date	2025-08-14
Start Date	2025-07-20
Duration	84
Unique Identifier	noc25_mg96
Instructor	Prof. Vinay Sharma
Description URL	https://www.youtube.com/watch?v=BRlzbDry6Ew
Mode	Regular (Online)
NCrF Level	4.5 5.0 5.5 6.0 6.5 7.0 8.0
Certification Type	Certification with Credit
Offered by	IIT Roorkee
Resource Type	Academic Course
Prerequisites	Basic understanding of Fundamentals of Marketing will be beneficial
Aligned Industrires	All industries, institutions and even individuals who may think of promoting themselves and their products and services as brands
Subject Category	Management Studies
Type	Elective

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in