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| Content Provider | World Health Organization (WHO)-Global Index Medicus |
|---|---|
| Author | Nisbett, Richard E. Boland, Julie E. Chua, Hannah Faye |
| Spatial Coverage | United States |
| Description | Author Affiliation: Chua HF ( Department of Psychology, University of Michigan, Ann Arbor, MI 48109-1043, USA.); |
| Abstract | In the past decade, cultural differences in perceptual judgment and memory have been observed: Westerners attend more to focal objects, whereas East Asians attend more to contextual information. However, the underlying mechanisms for the apparent differences in cognitive processing styles have not been known. In the present study, we examined the possibility that the cultural differences arise from culturally different viewing patterns when confronted with a naturalistic scene. We measured the eye movements of American and Chinese participants while they viewed photographs with a focal object on a complex background. In fact, the Americans fixated more on focal objects than did the Chinese, and the Americans tended to look at the focal object more quickly. In addition, the Chinese made more saccades to the background than did the Americans. Thus, it appears that differences in judgment and memory may have their origins in differences in what is actually attended as people view a scene. |
| ISSN | 00278424 |
| e-ISSN | 10916490 |
| Journal | Proceedings of the National Academy of Sciences of the United States of America |
| Issue Number | 35 |
| Volume Number | 102 |
| Language | English |
| Publisher | National Academy of Sciences |
| Publisher Date | 2005-08-01 |
| Publisher Place | United States |
| Access Restriction | Open |
| Subject Keyword | Eye Movements Physiology Visual Perception Attention Cross-Cultural Comparison Comparative Study Research Support, Non-U.S. Gov't Research Support, U.S. Gov't, Non-P.H.S. Multidisciplinary |
| Content Type | Text |
| Resource Type | Article |
| Subject | Multidisciplinary |
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