NDLI: Gaining control over responses to implicit attitude tests: Implementation intentions engender fast responses on attitude-incongruent trials.

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Gaining control over responses to implicit attitude tests: Implementation intentions engender fast responses on attitude-incongruent trials.

Content Provider	World Health Organization (WHO)-Global Index Medicus
Author	Webb, Thomas L. Sheeran, Paschal Pepper, John
Description	Country affiliation: United kingdom Author Affiliation: Webb TL ( University of Sheffield, UK. t.webb@sheffield.ac.uk)
Abstract	The present research investigated whether forming implementation intentions could promote fast responses to attitude-incongruent associations (e.g., woman-manager) and thereby modify scores on popular implicit measures of attitude. Expt 1 used the Implicit Association Test (IAT) to measure associations between gender and science versus liberal arts. Planning to associate women with science engendered fast responses to this category-attribute pairing and rendered summary scores more neutral compared to standard IAT instructions. Expt 2 demonstrated that forming egalitarian goal intentions is not sufficient to produce these effects. Expt 3 extended these findings to a different measure of implicit attitude (the Go/No-Go Association Task) and a different stereotypical association (Muslims-terrorism). In Expt 4, managers who planned to associate women with superordinate positions showed more neutral IAT scores relative to non-planners and effects were maintained 3 weeks later. In sum, implementation intentions enable people to gain control over implicit attitude responses.
File Format	HTM / HTML
ISSN	01446665
Issue Number	1
Volume Number	51
e-ISSN	20448309
Journal	British Journal of Social Psychology
Language	English
Publisher	Wiley-Blackwell
Publisher Date	2012-03-01
Publisher Place	Great Britain (UK)
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Discipline Psychology Association Attitude Intention Masculinity Stereotyping Adult Algorithms Female Humans Internal-external Control Islam Psychology Male Reaction Time Role Terrorism Word Association Tests Journal Article Randomized Controlled Trial
Content Type	Text
Resource Type	Article
Subject	Social Psychology

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