NDLI: Formative research to identify perceptions of e-cigarettes in college students: Implications for future health communication campaigns.

Content Provider	World Health Organization (WHO)-Global Index Medicus
Author	Case, Kathleen Crook, Brittani Lazard, Allison Mackert, Michael
Description	Country affiliation: United States Author Affiliation: Case K ( a University of Texas School of Public Health Austin Regional Campus , Austin , Texas , USA.); Crook B ( a University of Texas School of Public Health Austin Regional Campus , Austin , Texas , USA.); Lazard A ( b School of Media and Journalism, University of North Carolina at Chapel Hill , Chapel Hill , North Carolina , USA.); Mackert M ( c Stan Richards School of Advertising and Public Relations, University of Texas at Austin , Austin , Texas , USA.)
Abstract	OBJECTIVE: This formative study examined perceptions of e-cigarettes in college students with the goal of informing future health communication campaigns. Differences between e-cigarette users and nonusers were also examined. PARTICIPANTS: Thirty undergraduate students were recruited from a large southwestern public university (15 users, 15 nonusers). METHODS: Structured interviews were conducted and transcripts were coded for themes. RESULTS: Although users had more favorable attitudes toward e-cigarettes, both users and nonusers believed that e-cigarettes produce water vapor and reported that e-cigarettes were less harmful than conventional cigarettes. Potential health consequences and addiction concerns were the most common perceived threats for both users and nonusers. Both nonusers and users cited social stigma as a perceived disadvantage of e-cigarette use. CONCLUSIONS: Ultimately, themes with particular relevance to future health communication campaigns included negative perceptions of e-cigarette users and social stigma, as well as harm perceptions and potential health consequences associated with e-cigarette use.
File Format	HTM / HTML
ISSN	07448481
Issue Number	5
Journal	Journal of American College Health
Volume Number	64
e-ISSN	19403208
Language	English
Publisher	Taylor & Francis
Publisher Date	2016-07-01
Publisher Place	United States
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Discipline Health Services Research
Content Type	Text
Resource Type	Article
Subject	Public Health, Environmental and Occupational Health

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