NDLI: Television food marketing to children revisited: the Federal Trade Commission has the constitutional and statutory authority to regulate.

Content Provider	World Health Organization (WHO)-Global Index Medicus
Author	Pomeranz, Jennifer L.
Spatial Coverage	United States
Description	Country affiliation: United States Author Affiliation: Pomeranz JL ( Rudd Center for Food Policy and Obesity at Yale University, CT, USA.)
Abstract	The evidence reveals that young children are targeted by food and beverage advertisers but are unable to comprehend the commercial context and persuasive intent of marketing. Although the First Amendment protects commercial speech, it does not protect deceptive and misleading speech for profit. Marketing directed at children may fall into this category of unprotected speech. Further, children do not have the same First Amendment right to receive speech as adults. For the first time since the Federal Trade Commission's original attempt to regulate marketing to children in the 1970s (termed KidVid), the political, scientific, and legal climate coalesce to make the time well-suited to reevaluate the FTC's authority for action. This paper analyzes the constitutional authority for the FTC to regulate television food marketing directed at children as deceptive in light of the most robust public health evidence on the subject.
File Format	HTM / HTML
ISSN	10731105
Issue Number	1
Volume Number	38
e-ISSN	1748720X
Journal	The Journal of Law, Medicine & Ethics
Language	English
Publisher	Sage Publications
Publisher Date	2010-01-01
Publisher Place	Great Britain (UK)
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Discipline Jurisprudence Discipline Medicine Advertising As Topic Legislation & Jurisprudence Food Industry Obesity Prevention & Control Television United States Federal Trade Commission Child Child Welfare Child, Preschool Government Regulation Humans Supreme Court Decisions United States Vulnerable Populations Journal Article Research Support, Non-u.s. Gov't
Content Type	Text
Resource Type	Article
Subject	Issues, Ethics and Legal Aspects Health Policy

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