NDLI: What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts.

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What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts.

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What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts.

Content Provider	World Health Organization (WHO)-Global Index Medicus
Author	McDougall, Siné Reppa, Irene Kulik, Jozef Taylor, Alisdair
Description	Author Affiliation: McDougall S ( Psychology Department, Faculty of Science & Technology, Bournemouth University, Fern Barrow, Poole BH12 5BB, UK. Electronic address: smcdougall@bournemouth.ac.uk.); Reppa I ( Psychology Department, Swansea University, Swansea SA2 8PP, UK. Electronic address: i.reppa@swansea.ac.uk.); Kulik J ( Psychology Department, Faculty of Science & Technology, Bournemouth University, Fern Barrow, Poole BH12 5BB, UK.); Taylor A ( Psychology Department, Faculty of Science & Technology, Bournemouth University, Fern Barrow, Poole BH12 5BB, UK.)
Abstract	Although icons appear on almost all interfaces, there is a paucity of research examining the determinants of icon appeal. The experiments reported here examined the icon characteristics determining appeal and the extent to which processing fluency - the subjective ease with which individuals process information - was used as a heuristic to guide appeal evaluations. Participants searched for, and identified, icons in displays. The initial appeal of icons was held constant while ease of processing was manipulated by systematically varying the complexity and familiarity of the icons presented and the type of task participants were asked to carry out. Processing fluency reliably influenced users' appeal ratings and appeared to be based on users' unconscious awareness of the ease with which they carried out experimental tasks.
File Format	HTM / HTML
ISSN	00036870
Journal	Applied Ergonomics
Volume Number	55
e-ISSN	18729126
Language	English
Publisher	Elsevier
Publisher Date	2016-07-01
Publisher Place	Great Britain (UK)
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Discipline Psychology
Content Type	Text
Resource Type	Article
Subject	Human Factors and Ergonomics Physical Therapy, Sports Therapy and Rehabilitation Safety, Risk, Reliability and Quality

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