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Body consciousness moderates the effect of message framing on intentions to use sunscreen.

Content Provider	World Health Organization (WHO)-Global Index Medicus
Author	Hevey, D. Pertl, M. Thomas, K. Maher, L. Craig, A. Chuinneagain, S. Ni
Description	Country affiliation: Ireland Author Affiliation: Hevey D ( School of Psychology, Trinity College Dublin, Dublin 2, Ireland. heveydt@tcd.ie)
Abstract	The objective of this study was to investigate the impact of messages differing in focus (health vs appearance) and frame (gain vs loss) on intentions for sunscreen use and sunbed use, and the potential moderating role of body consciousness. Questionnaire data from 390 young adults were analysed using factorial ANOVA. Results showed a significant interaction between message frame and body consciousness, such that gain-framed health or appearance messages had the strongest effect on sunscreen use intentions for those high in body consciousness, compared to those low in body consciousness. We conclude that message framing effects on precautionary sun behaviour intentions are moderated by body consciousness.
File Format	HTM / HTML
ISSN	13591053
Issue Number	4
Volume Number	15
e-ISSN	14617277
Journal	Journal of Health Psychology
Language	English
Publisher	Sage Publication
Publisher Date	2010-05-01
Publisher Place	Great Britain (UK)
Access Restriction	One Nation One Subscription (ONOS)
Subject Keyword	Discipline Psychology Consciousness Health Behavior Intention Patient Education As Topic Sunscreening Agents Administration & Dosage Adolescent Adult Female Humans Male Motivation Skin Neoplasms Prevention & Control Young Adult Journal Article Randomized Controlled Trial
Content Type	Text
Resource Type	Article
Subject	Applied Psychology

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