NDLI: If It Works for Pills, Can It Work for Skills? Direct-to-Consumer Social Marketing of Evidence-Based Psychological Treatments.

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If It Works for Pills, Can It Work for Skills? Direct-to-Consumer Social Marketing of Evidence-Based Psychological Treatments.

Content Provider	World Health Organization (WHO)-Global Index Medicus
Author	Friedberg, Robert D. Bayar, Hasan
Description	Country affiliation: Turkey Author Affiliation: Friedberg RD ( Dr. Friedberg is with the Center for the Study and Treatment of Anxious Youth, Palo Alto University, Palo Alto, California (e-mail: rfriedberg@paloaltou.edu ). Dr. Bayar is with the Department of Child and Adolescent Psychiatry, Gaziantep University School of Medicine, Gaziantep, Turkey.); Bayar H ( Dr. Friedberg is with the Center for the Study and Treatment of Anxious Youth, Palo Alto University, Palo Alto, California (e-mail: rfriedberg@paloaltou.edu ). Dr. Bayar is with the Department of Child and Adolescent Psychiatry, Gaziantep University School of Medicine, Gaziantep, Turkey.)
Abstract	The emergence of evidence-based psychological treatments (EVPTs) is a scientific success story, but unfortunately the application of these empirically supported procedures has been slow to gain ground in treatment-as-usual settings. This Open Forum commentary argues that direct-to-consumer (DTC) marketing, which has worked well in communicating the advantages of various medicines, should perhaps be considered for use in social marketing of EVPTs. DTC marketing of pharmaceuticals is a long-standing advertising strategy in the United States. In fact, DTC marketing of psychotropic medicines is quite a success story. The authors recommend various strategies for using marketing science to devise DTC advertising of EVPTs, discuss previous research on DTC campaigns, and describe initiatives launched in the United Kingdom and Europe to promote EVPTs. Suggestions for evaluating and regulating DTC marketing of EVPTs are included. Finally, the potential for DTC marketing of EVPTs to increase mental health literacy and reduce health disparities is explored.
File Format	HTM / HTML
ISSN	10752730
e-ISSN	15579700
Journal	Psychiatric Services
Language	English
Publisher	American Psychiatric Association
Publisher Date	2017-01-17
Publisher Place	United States
Access Restriction	Open
Subject Keyword	Discipline Psychiatry
Content Type	Text
Resource Type	Article
Subject	Psychiatry and Mental Health

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3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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