NDLI: Social marketing to promote HPV vaccination in pre-teenage children: talk about a sexually transmitted infection.

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Social marketing to promote HPV vaccination in pre-teenage children: talk about a sexually transmitted infection.

Content Provider	World Health Organization (WHO)-Global Index Medicus
Author	Cates, Joan R. Coyne-Beasley, Tamera
Description	Author Affiliation: Cates JR ( a School of Journalism and Mass Communication )
Abstract	A significant barrier to the delivery of HPV vaccine is reluctance by both healthcare providers and parents to vaccinate at age 11 or 12, which may be considered a young age. This barrier has been called 'vaccine hesitancy' in recent research. In this commentary, we suggest using social marketing strategies to promote HPV vaccination at the recommended preteen ages. We emphasize a critical public health message of a sexually transmitted infection (STI) as preventable and vaccination against HPV as a way to protect against its consequences. The message tackles the issue of vaccine hesitancy head on, by saying that most people are at risk for HPV and there is a way to prevent HPV's serious consequences of cancer. Our approach to this conversation in the clinical setting is also to engage the preteen in a dialog with the parent and provider. We expect our emphasis on the risk of STI infection will not only lead to increased HPV vaccination at preteen ages but also lay important groundwork for clinical adoption of other STI vaccines in development (HIV, HSV, Chlamydia, and Gonorrhea) as well as begin conversations to promote sexual health.
File Format	HTM / HTML
ISSN	21645515
e-ISSN	2164554X
DOI	10.4161/21645515.2014.994458
Journal	Human Vaccines & Immunotherapeutics
Issue Number	2
Volume Number	11
Language	English
Publisher	Taylor & Francis
Publisher Date	2015-01-01
Publisher Place	United States
Access Restriction	Open
Subject Keyword	Discipline Immunology Discipline Therapeutics Health Education Papillomavirus Infections Prevention & Control Papillomavirus Vaccines Administration & Dosage Immunology Sexually Transmitted Diseases Social Marketing Vaccination Research Support, N.i.h., Extramural
Content Type	Text
Resource Type	Article
Subject	Immunology and Allergy Immunology Pharmacology

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